With this email marketing strategy, your audience can receive personalized experiences even though you're using automation. Convert with email & SMS automations. By default, the numbers will display as the digit (1, 2, 3, etc. you get personalized recommendations such as the best time to send an email or the best segment to target. How to create different language segments on MailChimp for a multilingual campaign. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. This integration adds customers to Mailchimp audiences if customers have opted-in for marketing, ensuring that new customers are included in your marketing campaigns. If you’re just starting out with email marketing,. Skip to main content. The Free plan includes up to 500 contacts and 1,000 sends per month, with a daily send limit of 500. 1 Answer. Cleaned addresses help to get you there. This will allow you to segment your list based on a range of user-defined conditions. Promo codes can be created for a given price rule. MailerLite: Best for ease of use. What distinguishes it is the additional features users can benefit from, including the SMS marketing capabilities, built-in CRM tool, the Conversations app, and WhatsApp. This is a super handy feature and we use it ourselves. For more. At this pricing with Mailchimp, you get bumped up to three audience lists and 50,000 contacts, plus you gain the ability to use behavioral segmentation and A/B testing, among other things. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. More advanced segments can be created with upgraded plans. Click the first drop-down and choose which types of contacts you want to include in your. Creating an Audience list and sending a campaign involves series of steps. To explore these contexts, try using the SWOT and PESTLE formulas. Each segment can include up to five conditions. Easy for beginners, powerful for sophisticated marketers. What is a segmentation in Mailchimp? Segments are used to create target audiences based on shared data. We recommend that you target subscribers who have been inactive for at least six months. Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur. The basic differences between Auto-Update segmentation and Advanced segmentation are: Auto-Update segmentation allows a maximum of five conditions. In this guide, you will find a complete comparison between these email marketing platforms to get your email marketing to the next level, build powerful email subscriber. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. There is no visual segment builder and you cannot combine multiple filter conditions. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. At its core, demographic segmentation is a powerful method to dissect a vast market into more manageable, targeted chunks. Segments in Mailchimp allow you to filter contacts based on the information already available in your audience, like the date they were added, where they live or how much they interact with your marketing. Save a segment. Segment an Audience by Purchase Activity. When you’re ready, click Add Segment To Report. I also talk about what segments are and how you can use them to organize your Mailchimp list. Your Mailchimp audience contains a lot of data about your contacts. Click Audience, then click Audience dashboard. . View some commonly used combinations for certain segmenting tasks. The campaign builder has different sections where you'll choose recipients, set up campaign information, choose a template. Segments are used to create target audiences based on shared data. What is a segment in MailChimp? About segments Segments are used to create target audiences based on shared data. Add list Members. You can now add up to 5 different conditions, or rules, that will be. In this case, we want to use the Member Rating to define the segment. However, what I actually want to do is generate a segment based on people who've been sent any mailer in the last 7 days. Top Mailchimp audience segment conditions. Step 1: Get all your audience data into your Mailchimp audience. Go to Audience/All Contacts. MailChimp’s eCommerce segmentation features are more robust than most people realize, especially when combined with Goal data. So if you need to sync existing contacts, we recommend making a bulk edit to trigger. Pro Merge Fields. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Segment conditions in Encharge 2. You can also target people who signed up, but didn’t purchase. You'll use it to design, build, translate, and share your signup form. For example, you might want to write an email to anyone who is living in the Melbourne area between the ages of 20-35 who has spent over $60 and has been to. If you need to use a condition that isn't available in advanced segments, you can still accomplish your goal. To get started on a regular email campaign, follow these steps. You can use this data to create segments and send targeted campaigns. Including this in your segment definition can ensure brand-new subscribers who haven't had a chance to open an email. Identify upsell opportunities for each segment. To integrate your form with Mailchimp. Learn more about Groups and Tags. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Click on Manage Contacts and select Segments; Right click on your segment and do copy link; Paste copied link anywhere to get segment_id from URL. Getting Started with Groups. Mailchimp's segment builder is another stand-out feature, as it leverages a machine learning model to create segments automatically based on previous customer behavior. Advanced Segmentation lets you query against e-commerce data, member rating, and more. This means data we process may be transferred to, stored, or processed in the United States. Groups and Tags. The most important thing is, that segments are not working. Price reduction Segmentation tools Terms & conditions * Visit website for more details. On the other hand, MailerLite allows you to create automated customer workflow even with its freemium plan. Great, you've collected a permission-based list and can use it as a Mailchimp audience. The doc says segment_opts is "An object representing all segmentation options. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Convert with email & SMS automations. In cases like these, it's important to customize how users see group options in MailChimp too. Segmentation based on user attributes. It includes all the basics you need to start marketing. Select the list that you wish to adjust and break it down into segments, and select the Segments button in the grey bar. 0 to create a campaign. Templates Customize. And track who visited a Goal URL and purchased a specific item before / after your email. Each segment can be built with one up to five conditions in all Mailchimp plans. To do this, create a segment with the conditions set to the group or groups you want to target. Locate the <input> tag for the group you want subscribers to be added to automatically. Learn the ways to create advanced segments and how to build your own. To increase your segmenting options, try some of Mailchimp's advanced tools. This. To segment this metric further and see which contacts clicked which specific URLs in your emails,. Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Add the following text before the end the merge tag to define how you want the number to display. When? What are they and what are their differences? Let’s have a look at segments vs groups in Mailchimp, what they are, and then when it makes sense to each. Create a segment based on group data and send to that segment. Details. Choose any from the Contacts match drop-down menu. Reel inactive customers back in. At this level, ActiveCampaign also offers automations, A/B testing, and segmentation, but gives you unlimited audience lists, unlimited inactive contacts. You'll need to use the segment_opts parameter in the campaignCreate () method to select the groups (ie segments) you want to send to. 🔷 Interactive UI and UX at the Salesforce end. So far in the MailChimp series we have covered all the basics of how to set up your account, your sign-up forms and how to send campaigns. Mailchimp allows both simple and complex combinations of conditions to precisely target groups. 6 months ago 9 10 Tips To Avoid Spam Wedding Email. I'm trying to send a campaing to a segment based on Tags (That is to list members with a specific tag) using API calls with mailchimp3 for Django, but I can't quite find what should be the right json structure to make it, this is what I've got so far: campaign_creation = { "type": "regular. Trigger an automation to send an email when a newly registered user enters a referral code. Formidable Forms uses its own forms for signups. Mailchimp offers several segmentation conditions. More advanced segments can be created with upgraded plans. All the promo codes under a price rule share the generic information defined for that rule like the amount, type, expiration date etc. However, it’s worth noting that Intuit Mailchimp penalizes affiliate marketers. Because that’s our only segmentation condition, it won’t matter if we select “any” or “all” for the matched subscribers drop down: Next, we’ll start setting up the conditions that will choose our segment. With MailChimp, you pick conditions from a dropdown menu to filter contacts according to the data about your audience. Create a simple segment. We use our native Chargebee integration, so the segment condition is a field condition “Chargebee Subscription” is “Active”. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Mailchimp’s drag-and-drop editor has tons of customization options Unlike Squarespace, Mailchimp does offer audience segmentation. Log into Mailchimp using your account; Go to audience->View Contacts. Here are the top segment options in Mailchimp,. What’s more, segmentation can also be a way to reduce your. ”. When you connect your QuickBooks Online account with Mailchimp, you can sync your customer and financial data to the Mailchimp audience of your choosing. Segment creation. Mailchimp's segmentation tool helps you build your own e-commerce segments with a variety of conditions. Note that different Marketing Hub packages will limit the number of active segments and the criteria you can segment by: Alternative: Mailchimp. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume. The tool creates a holistic view of your campaign’s performance when. To integrate your form with Mailchimp. Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales. This multi-use trail can be. In the first condition drop down, we’ll choose. Click the New Segment. For example, if you have an online business and your goal is to increase sales in a certain region, you could create a segment that combines location and e-commerce conditions to identify customers from that region. Copy Article URL. Each segment can include up to five. Segments are more flexible than groups in two specific ways: A segment may consist of data in up to five fields. Based on comparison of number of features in paid plans as of 9/25/2023. Verify a domain for sending. Create and Send to a Segment. If you’ve connected your store to Mailchimp, the pre-built customer behavior segments will make it easy to use your Shopify, Magento, BigCommerce, or API 3. Click Audience, click All contacts. Send campaigns (We will the steps in the. Click Edit segment to make any changes. All the Segmenting OptionsI often need more than 3 conditions to define a segment. Now let’s take a look at how to allow users to select Mailchimp Groups in your WordPress Form. To tag these contacts, you can click on the "Audience" icon > All contacts > Scroll down to the contact table > "New Segment" (or click "View Segment" if it's saved) > Preview Segment > click the drop-down arrow at the top left > Select all > Actions drop-down > Tag. Audience management Target and segment customers . Click Email, then click Regular. For example, Klaviyo and Mailchimp offer pre-built marketing automations (called "journeys" in Mailchimp and "flows" in Klaviyo). This example has only one condition, but others can be added as additional arrays in the. MailerLite wins in the ease of use department – while Mailchimp is unparalleled when it comes to customization options and additional email automation features. How to create segments. Click Edit Email. Under “List” we can see “Segmentation Conditions:” Clicking on that will show us, one more time, the conditions we used to create this segment. And segment for amount spent, product category purchased from, etc. You can add up to 5 conditions to your branch. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. Mailchimp's customer segmentation tools let you filter and target your audiences however you need to. It’s not a bad idea to review this one. It’s not a bad idea to review this one. To create an advanced segment, follow these steps. Add list Members. Click + Add filter and create the segment that you would like to send to. This ensures that you sell products that your customers actually want. This means that as contacts match the conditions you have set in your segment, they will automatically become part of that segment. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. With Mailchimp’s history of serving marketers and small businesses over the past two decades and Intuit’s rich data platform. Note that we only work with "flexible" (dynamic) segments. When a new customer registers for an account using Customer Fields, you'll want to add the customer's details into your email marketing platform as soon as possible. Yes A Mailchimp Subscriber Can Be In More Than One Group. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful segment allows you to set up resends to people who didn’t open the lastUnder the Build Workflow heading, select Add Segmentation Conditions. The doc says segment_opts is "An object representing all segmentation options. 2. MailChimp Segmentation. Improve this answer. Mailchimp Nonprofit Discount - 15% off. Common Segmentation Combinations Copy Article URL Mailchimp offers many segmentation options, so you can target the right contacts. You create a segment by setting various conditions using data you have about your contacts. "&segment[conditions][0][op]=like". Use geolocation data to build tailored segments for your campaigns. Use the drop-down menus to choose the conditions contacts must meet to move down the Yes path. Configure Mailchimp settings in Contact Form 7 Once the Contact Form 7 Mailchimp Extension plugin is activated, navigate to the Contact Form 7 settings in your WordPress dashboard. However, Mailchimp is more generic and has a wide range of features that are suitable for all types of businesses. A segment in Mailchimp is a way to divide an audience into targeted groups. In this article, you'll learn about all the segmentation criteria available to you. Choose either the Classic or Unstyled embedded form, and copy and paste the form code into your website. All the Segmenting OptionsNote: Email is required in a Mailchimp list so remember to add an email field to your form. This said, when creating more complex groups of contacts we like to use Mailchimp’s segments. Next, click on Create Segment. Image credit: Mailchimp. Mailchimp’s headquarters are in the United States and our servers are also located in the United States. Create an engaged segment. Any insights from reporting will help you build more efficient customer journeys and segments to recover lost customers. Because that’s our only segmentation condition, it won’t matter if we select “any” or “all” for the matched subscribers drop down: Next, we’ll start setting up the conditions that will choose our segment. Click it to save all the subscribers who meet these conditions into a segment. MailChimp’s free plan lets you send a maximum of 2,500 emails. Here are the top segment options in. An IP reputation represents how trustworthy your IP address is based on the number of unwanted requests that get sent back. Click Audience, then click Segments. Unlike one-off campaigns, automations are triggered when specific people meet the pre-defined criteria you set. 6 months ago 10 When To Send Your Mailchimp Emails: Tips And Tricks. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments. Segmentation. Click the Create icon. It looks like this is possible in the docs, but I've tried every permutation I can think of. Select Embedded forms. Audience management Target and segment customers . A segment is a section of your list that includes only those subscribers who share specific common field information. Finally, choose your segmentation conditions selecting the tags you want to use. Add the word checked just before the closing bracket to force the form to check the box for your group. Below we’re going to explore some of the most effective methods of building segments. Segment with more conditions than ever before, and apply combinatorial logic to customer data with nested conditions to get even more granular. You can only segment contacts that match all conditions or any conditions. Overall, Mailchimp is the better email marketing solution in terms of pricing and features, and most businesses should choose this solution over Constant Contact. Then use conditional merge tags to display different coupons that reward. 115 64 . When your segment generates, compare the results to the Baseline data shown in the Results section. Segmentation is essential when it comes to success with your marketing. Click Authenticate and complete the authentication process. This means data we process may be transferred to, stored, or processed in the United States. Drip: Best for e-commerce. Demographic segmentation is one of the most functional and effective strategies in a marketer's toolkit. (This is some more text so I can get it to pass the validation of SO. So, what does it include? Choose your notification settings. Select Integrations on the left. Select up to five segment conditions before pushing the Save button. Manage Subscribers in a Classic Automation. It’s a good idea to click on that and make sure, one last time, that you’re targeting. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. You can segment your contacts based on group data, campaign activity, purchase activity, and more. Go to Audience. In case, you have more than one audience and to choose among the audience list, click the Current Audience drop-down. In case, you have more than one audience and to choose among the audience list, click the Current Audience drop-down. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Select the Mailchimp audience the segment will sync with; Choose if this is a one or two-way sync; Add another rule if required; Click the Start Sync button at the bottom! Note: existing contacts will only sync when there is a change on their contact record. Start by clicking on the Audience drop-down list and choose All contacts (as shown in Image 5). This is a good thing because those are emails that you. Both HubSpot and Mailchimp feature their own CRM tools, which allow you to respond to emails and create audience segments based on conditions gathered from their audience insight. Click Create advanced Segment. Customer Behavior segments. Mailchimp’s headquarters are in the United States and our servers are also located in the United States. It was adopted by the BC. Note that the final criteria, specifying if someone was added to your list recently, is optional. Add an Mailchimp Abandoned Cart Email to the Journey Map. This will create a copy of the email you had already sent. Choose your notification settings. Notice the additional option to Paste Emails, which was discussed in option #3 in the previous section. In the action panel, click If/Else. You’ve created tags in Mailchimp!Mailchimp Review: In-Depth. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. For example, the Essentials plan, which is the least. In this video, I show you how to create a Mailchimp segment. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Segmentation. Just by bringing your contact data into Mailchimp, you gain access to pre-built. A segment in Mailchimp is a way to divide an audience into targeted groups. ”. Check the boxes next to the contacts you want to designate as VIPs. To create a segment, you'll use conditions to filter contacts in your audience. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. Overall, geotargeting makes marketing campaigns more effective so you can drive revenue and reach more customers. From the contact table, you can create, view, and save segments for later use. Note: Email is required in a Mailchimp list so remember to add an email field to your form. The segments change based on the conditions you set. Segments are created by Mailchimp users (not Contacts). Then click on Preview Segment. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business. A segment in Mailchimp is a way to divide an audience into targeted groups. 1. Mailchimp Recommends. Each segment can contain up-to 5 conditions. Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 /. Using this software, businesses can reach the right audience, create better content, automate their commerce practices, and. Mailchimp is an accessible, easy-to-use Email Marketing Service (EMS) designed to help marketers achieve their goals as painlessly as possible. Click Email, then click Regular. Campaign Manager. 🔷 You can perform the Mailchimp actions from your Salesforce Org 🔷 Import segments, members, and campaigns from Mailchimp to Salesforce. Using segmentation in this way can be an excellent method for improving your email marketing efforts. In the editing pane, click the Dynamic Content On button. Here are the top segment options in. Use Survey Actions. Method 1: segmenting through the language choice in the subscription form (using segments) Translating the form. Next steps . Marketing automation Deliver the right message at the right time . Mailchimp gives you the option to filter contacts based on those contacts meeting ALL of the specified conditions or ANY of the specified conditions. What does it mean to tag contacts in MailChimp? Tags are labels you create to help organize your contacts. Go to Mailchimp and log into your account. First, set up a number field in your audience to keep track of how many purchases each contact makes, and import that data from your CRM into the Mailchimp field. Click Audience, then click Segments. From the Segment web app, navigate to Connections > Catalog and go to the Destinations tab of the catalog. Click the relevant options to show you the people you are creating your segment for. It doesn’t have as many automation options as Mailchimp, which, in a way, corresponds to its ease of use. With a segment, you can have up to 5 conditions (with Mailchimp Pro you can have 25) to create your “filter”. Pause or Resume an RSS Campaign. Read Time: 13 Minute, 24 Second . You can think of segments as custom filters that allow you to select specific. The QuickBooks + Mailchimp integration allows for insights and reports in one place. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Nov 29. In the first drop down we want to identify the main characteristic of the group. Campaigner: Best for advanced automation. It fails with the error: @body= { "title"=>"Invalid Resource", "status"=>400, "detail"=>"The resource. A variety of endpoints accept or return segment condition data, from the Segments endpoints themselves to others like automation, list, and campaign endpoints. However, this approach limits how well you can target audiences given Intuit Mailchimp’s underdeveloped segmentation feature. The Premium plan adds powerful enterprise features like journey builder, workflow automation, and advanced analytics. Click All contacts. CHOOSE THE SEGMENT To set up a reactivation campaign in MailChimp, create a new campaign. ”We want to send this new email only to people who opened that campaign. There is a link for the Segmentation Conditions. How to create different language segments on MailChimp for a multilingual campaign. Save your segment to reuse it as many times as you need. Email marketing services makes it easy for companies to manage their email campaigns, newsletter subscribers, and more. Conditionally set Preselected Interests Groups to your WordPress form. Using the segment_opts parameter you can select specific groups. For instance, hair care companies can use benefit segmentation to segment. Once done, press the Save Starting Point button. 5. Click the ‘Segments’ button. With Gravity Forms, you can use conditional logic to set specific conditions for sending form data to Mailchimp, giving you more control over your subscriptions than ever before. You can choose a single condition or combine up to 5 conditions to target the right contacts for each campaign. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. To get started, just pick your preferred email marketing app from the list below and connect. In the “To” field, click on the “Segment” dropdown menu and select the segment you want to exclude. Search and select Mailchimp. As your open rate increases above 20%, expand the timeframe conditions of this segment and continue to monitor open rates; Remove non-engaged. 5. 1. If someone is in or not in a list > is in [your main list] > and was added in the last 15 days. Here, you will see a Remove Profiles section where you can choose a list or segment from a dropdown menu. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Advanced segmentation can help you streamline how you filter contacts and test your campaigns. This will allow you to segment your list based on a range of user-defined conditions. The x-discriminator for segment conditions is condition_type. Market your ecommerce business and drive sales. Select segments based on campaign activity, purchase history, and more. Supports Instagram and Facebook ad campaigns and automates prospecting by searching your email to find and target new customers similar to current. Click Review segment. You can create a segment and set conditions to filter contacts based on the information that you of your audience. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. > How To Segment Your Email List In MailChimp. The form builder is a Mailchimp tool that you can access from your audience dashboard. Advanced MailChimp: Automation & Segmentation. Here are some examples of simple and complex segments: Select Embedded forms. and Mailchimp’s builder gave us a lot of conditions to choose from to make our segments as specific as possible. Sorted by: 13. . ”. 🔷 Easy to sync audiences from your Mailchimp account to the Salesforce Org. The segmentation feature works similarly to tags, but it's more advanced. 0. But because when a CRM group is sent to MailChimp, it is sent at a specific date and time it is created as a static segment to allow you to be sure who was included in that. Start with your main lists. A Segment can include Groups and/or Tags. Here are some examples of. 2. In the destination settings, enter your Mailchimp “API key” into the connection settings. Templates Customize pre-designed layouts . There are endless possibilities when it comes to segments in Mailchimp, but some combinations are used more than others to target email and transactional contacts. In some cases, a contact may not receive a classic automation email because they don't fit its segmenting conditions. Read Time: 13 Minute, 17 Second . Groups. 2. Use Mailchimp forms to collect phone numbers and send automated text marketing campaigns. Because there are many ways to define a segment, there are many alternative schemas for segment conditions. Search and select Mailchimp. Use Edit Name and change the name of the new version (ex. Mailchimp offers many segmentation options, so you can target the right contacts. The Mailchimp Clicked Email metric will track email click events synced from Mailchimp. Top Mailchimp audience segment conditions. How Marketing Automation Works. 99 per share), and 573,000 restricted stock units that will be valued based on the. Audience management Target and segment customers . MailChimp only allows for up to 5 segmentation conditions, so the ISACTIVE tag can be very handy to target multiple plans at once. Automatically pass data between web services without a single line of code. Having an infinitely extendable platform has its perks. For example, a segment with the conditions: “Campaign activity > Has opened > All of the last 5 campaigns” will continuously change as you send more campaigns and different contacts open them. Apparently, when adding a TEXT field, it defaults to a maximum size of 25 characters. . For example, the name “Stitch MailChimp” would create a schema called. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Both Mailchimp and Omnisend are easy-to-use email marketing platforms with strong automation and personalization features. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. Both tools have similar personalization features, but since dynamic content is associated with the email builder, Mailchimp wins this round for user-friendliness. Full list of conditional statements can be found here: MailChimp Conditional Formating. "&segment[conditions][0][value]=smith"; which generates a segment of all subscribers to my list with a last name containing "smith". To start the process, click “Add Email. Yes. Add the word checked just before the closing bracket to force the form to check the box for your group. Click Audience, then click All contacts.